Your Agency's Operations, Handled
Embedded Help To Grow Profit, Scale Revenue, and Keep Clients Coming Back.
ServiceCrowd creates a foundation for agencies to scale revenue while retaining the client experiences that make them great. We optimize agency service offerings, team structure, and delivery practices to create a seamless experience that drives client acquisition, loyalty and retention.
We Help You With:
Relief from the Chaos
Your clients are happy, but your team's underwater and you are still pulled into every tiny crisis.
We step in as your operational co-pilot, fixing delivery breakdowns, mentoring your team, and freeing you from the daily grind.
A Team Built to Deliver
Unclear roles and accountabilities can really drag down your delivery and leadership efficiency.
We help you define the right roles, structure, and rhythms so your team delivers great work profitably.
Systems that Stick
Great work doesn’t just keep clients happy; it keeps them coming back.
We design and install the simple, scalable systems that make great work repeatable. From client onboarding to handoffs to reporting, we make it run. And we teach your team to keep it that way.
Leadership That Lasts
Our goal as fractional agency management isn't that you use us forever.
Our goal is a 12-18 month sprint to creating the next layer of leaders for your business, coaching internal talent or helping you hire the right person to carry the torch.
Our Approach
Diagnose. Stabilize. Systemize. Transfer.
Agency growth happens when delivery, people, and process finally click. Our embedded framework helps get you there, step by step.
Diagnose
See what’s really going on — how work moves, where it stalls, and what keeps you in the middle of it.
Stabilize
We step in to run delivery rhythms and rebuild structure so the team and clients feel supported.
Systemize
We design simple, repeatable systems so your delivery and ops just… work.
Transfer
We coach rising leaders and hand off clean systems that stick long after we’re gone.
Kristin Anne Carideo
Co-Founder/Lead Consultant
Kristin has been working with and for marketing agencies since 2014. From 2014 - 2019, she grew the marketing operations services team for an independent B2B marketing agency (later acquired by Accenture) from 1 person to 100+ people with an annual departmental revenue of $17M and employees in multiple offices in the US, the UK and Singapore over the course of her 5 year tenure.
Immediately prior to co-founding ServiceCrowd, Kristin ran the revenue team at a marketing operations specialized agency, growing the annual revenue from $4M to $8M in less than 3 years.
Nate Smitha
Co-Founder/Lead Consultant
Nate has been an agency operations leader since 2015, specializing in B2B marketing services with a passion for leading service teams to deliver formative client experiences that better enable marketers to scale results.
He is passionate about creating the best possible conditions for agency team growth and development, knowing that people must thrive to innovate and consistently deliver high quality services. Nate has advised a broad range of agencies on how to scale delivery and improve service quality. Prior to co-founding ServiceCrowd, Nate built and led an agency services team, growing it from three people to a team of over 30.