Your Agency's Business Management, Handled
Embedded Help To Grow Profit, Scale Revenue, and Keep Clients Coming Back.
ServiceCrowd creates a foundation for agencies to scale revenue while retaining the client experiences that make them great. We optimize agency service offerings, team structure, and delivery practices to create a seamless experience that drives client acquisition, loyalty and retention.
We Help You With:
Relief from the Chaos
Your implementations run on time, but you're still the one holding everything together — client escalations, scope calls, team questions.
We step in as your operational co-pilot: fix the delivery breakdowns, mentor your team, and get you out of the middle of it.
A Team Built to Deliver
You've built a strong technical team. But technical delivery and client relationship ownership aren't the same thing — and the gap shows in your retention and expansion numbers.
We define the roles, accountabilities, and rhythms so your team delivers profitably and grows accounts.
Systems that Stick
Repeatable delivery is what separates a vendor from a partner. If your onboarding, handoffs, and reporting still depend on tribal knowledge, you're one departure away from a client problem.
We design the systems that make great work repeatable — and we train your team to run them without us.
Leadership That Lasts
The goal isn't to need us forever. It's a focused engagement to build the next layer of leadership in your business — the account managers, delivery leads, and operational owners you need to grow past founder-dependent.
We coach your rising talent or help you hire right, then hand off clean.
Our Approach
Diagnose. Stabilize. Systemize. Transfer.
Agency growth happens when delivery, people, and process finally click. Our embedded framework helps get you there, step by step.
Diagnose
We start with the Agency Diagnostic — a structured look at how your business delivers, where the account management gaps are, and what needs to change for you to be retained as a strategic partner instead of a technical vendor.
Stabilize
We step in to run delivery rhythms and rebuild structure so the team and clients feel supported.
Systemize
We design simple, repeatable systems so your delivery and ops just… work.
Transfer
We coach rising leaders and hand off clean systems that stick long after we’re gone.
Kristin Anne Carideo
Co-Founder/Lead Consultant
Kristin has been working with and for marketing agencies since 2014. From 2014 - 2019, she grew the marketing operations services team for an independent B2B marketing agency (later acquired by Accenture) from 1 person to 100+ people with an annual departmental revenue of $17M and employees in multiple offices in the US, the UK and Singapore over the course of her 5 year tenure.
Immediately prior to co-founding ServiceCrowd, Kristin ran the revenue team at a marketing operations specialized agency, growing the annual revenue from $4M to $8M in less than 3 years.
Nate Smitha
Co-Founder/Lead Consultant
Nate has been an agency operations leader since 2015, specializing in B2B marketing services with a passion for leading service teams to deliver formative client experiences that better enable marketers to scale results.
He is passionate about creating the best possible conditions for agency team growth and development, knowing that people must thrive to innovate and consistently deliver high quality services. Nate has advised a broad range of agencies on how to scale delivery and improve service quality. Prior to co-founding ServiceCrowd, Nate built and led an agency services team, growing it from three people to a team of over 30.