Get Control Over Your Agency's Profitability
We only work with agencies when our services pay for themselves.
See more about what we do in the video below, or book now to chat with us.
We Help You Feel More In Control Of Your Agency Business
Here's how we do it:
Forecast
We create a 12-month operating forecast so that your core agency financial targets come back into focus
Diagnose
We use those targets to zero in on the issues impacting your profitability and guide you to solutions in the form of resourcing plans, pricing changes and client account strategies
Plan
We give you the tools you need to see how changes to your operations affect your bottom line and to continue to be proactive in how you manage your business
Why Create an Agency Operations Model?
To answer questions like:
- When should I hire another full time employee?
- What is the maximum amount I can pay a contractor?
- What are my most profitable clients and offerings?
Who We Are
Kristin Anne Carideo
Co-Founder / Lead Consultant
Kristin has been working with and for marketing agencies since 2014. From 2014 - 2019, she grew the marketing operations services team for an independent B2B marketing agency (later acquired by Accenture) from 1 person to 100+ people with an annual departmental revenue of $17M and employees in multiple offices in the US, the UK and Singapore over the course of her 5 year tenure.
Immediately prior to co-founding ServiceCrowd, Kristin ran the revenue team at a marketing operations specialized agency, growing the annual revenue from $4M to $8M in less than 3 years.
Nate Smitha
Co-Founder / Lead Consultant
Nate has been an agency operational leader since 2015, specializing in B2B marketing operations services with a passion for leading service teams to deliver formative client experiences that better enable marketers to scale results.
He is passionate about creating the best possible conditions for agency team member growth and development, knowing that people must thrive to innovate and consistently deliver high quality services. Prior to co-founding ServiceCrowd, Nate ran the services team for a marketing operations specialized agency where he helped grow the team from 3 people to over 30.