--- title: ServiceCrowd Insights | Kristin Anne Carideo description: Hear from our partners and team about the latest marketing trends. --- [Skip to content](https://servicecrowd.io/insights/author/kristin-anne-carideo/page/1#main-content) [![ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM](https://servicecrowd.io/hs-fs/hubfs/Logo%20Options/ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png?width=206&height=65&name=ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png)](https://servicecrowd.io/) - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) Open main navigation Close main navigation - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) - [Contact us](https://servicecrowd.io/contact) [Contact us](https://servicecrowd.io/contact) # Service Crowd Insights Hear more from our team and our partners [![](https://servicecrowd.io/hubfs/AI-Generated%20Media/Images/Baton%20Transfer%20Between%20Hands%20in%20Muted%20Office%20Setting-1.png)](https://servicecrowd.io/insights/the-problem-of-context-solving-a-key-agency-challenge) [project management](https://servicecrowd.io/insights/tag/project-management), [account management](https://servicecrowd.io/insights/tag/account-management) ## [The Problem of Context: Solving A Key Agency Challenge](https://servicecrowd.io/insights/the-problem-of-context-solving-a-key-agency-challenge) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jul 26, 2026, 5:12:22 PM If you run a Revenue Operations or Revenue Technology implementation shop, you already know this mom... [Read more](https://servicecrowd.io/insights/the-problem-of-context-solving-a-key-agency-challenge) [![](https://servicecrowd.io/hubfs/AI-Generated%20Media/Images/Close%20Up%20Hand%20Pointing%20on%20Kanban%20Board.png)](https://servicecrowd.io/insights/project-management-and-agency-context-in-the-age-of-ai) [project management](https://servicecrowd.io/insights/tag/project-management), [agency operations](https://servicecrowd.io/insights/tag/agency-operations) ## [Project Management and Agency Context in the Age of AI](https://servicecrowd.io/insights/project-management-and-agency-context-in-the-age-of-ai) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jul 19, 2026, 5:02:38 PM Project management is often treated as the ugly stepchild of agency departments. Clients don’t like ... [Read more](https://servicecrowd.io/insights/project-management-and-agency-context-in-the-age-of-ai) [![](https://servicecrowd.io/hubfs/AI-Generated%20Media/Images/Upsset%20CloseUp%20of%20Hands%20on%20Face%20in%20Muted%20Professional%20Colors.png)](https://servicecrowd.io/insights/owning-the-mistake-how-to-handle-the-calls-you-dread-before-they-happen) [project management](https://servicecrowd.io/insights/tag/project-management), [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [account management](https://servicecrowd.io/insights/tag/account-management) ## [Owning the Mistake: How to Handle the Calls You Dread Before They Happen](https://servicecrowd.io/insights/owning-the-mistake-how-to-handle-the-calls-you-dread-before-they-happen) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jul 15, 2026, 2:03:30 PM If you prefer to watch this post as a video, click here. There's a specific kind of dread that comes... [Read more](https://servicecrowd.io/insights/owning-the-mistake-how-to-handle-the-calls-you-dread-before-they-happen) [![](https://servicecrowd.io/hubfs/Psychologist%20talking%20with%20happy%20man%20in%20the%20office.jpeg)](https://servicecrowd.io/insights/why-account-management-is-the-small-agencys-secret-weapon) [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [account management](https://servicecrowd.io/insights/tag/account-management) ## [Why Account Management Is the Small Agency’s Secret Weapon](https://servicecrowd.io/insights/why-account-management-is-the-small-agencys-secret-weapon) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jun 8, 2026, 4:51:02 PM If you prefer to watch a video version of this post, click here. [Read more](https://servicecrowd.io/insights/why-account-management-is-the-small-agencys-secret-weapon) [![](https://servicecrowd.io/hubfs/Filtered%20portrait%20of%20an%20executive%20business%20woman%20writing%20on%20a%20glass%20wall%20at%20sunset.jpeg)](https://servicecrowd.io/insights/the-real-reason-founders-struggle-to-sell-their-agencys-services) [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [staffing](https://servicecrowd.io/insights/tag/staffing), [founder](https://servicecrowd.io/insights/tag/founder) ## [The Real Reason Founders Struggle to Sell Their Agency's Services](https://servicecrowd.io/insights/the-real-reason-founders-struggle-to-sell-their-agencys-services) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) May 15, 2026, 3:15:21 PM If you prefer to watch a video version of this post, click here. [Read more](https://servicecrowd.io/insights/the-real-reason-founders-struggle-to-sell-their-agencys-services) [![](https://servicecrowd.io/hubfs/Too%20much%20work%20tired%20sleepy%20young%20woman%20sitting%20at%20her%20desk%20with%20books%20in%20front%20of%20laptop%20computer%20isolated%20grey%20wall%20office%20background.%20Busy%20schedule%20in%20college%2c%20workplace%2c%20sleep%20deprivation%20concept.jpeg)](https://servicecrowd.io/insights/why-perfectionist-agency-founders-stay-stuck) [staffing](https://servicecrowd.io/insights/tag/staffing), [founder](https://servicecrowd.io/insights/tag/founder), [team](https://servicecrowd.io/insights/tag/team) ## [Why Perfectionist Agency Founders Stay Stuck](https://servicecrowd.io/insights/why-perfectionist-agency-founders-stay-stuck) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) May 1, 2026, 3:04:11 PM If you prefer to watch a video version of this post,click here. A lot of agency owners who are still... [Read more](https://servicecrowd.io/insights/why-perfectionist-agency-founders-stay-stuck) [![](https://servicecrowd.io/hubfs/fatemeh-rezvani-MnPWB-ybjHQ-unsplash.jpg)](https://servicecrowd.io/insights/scaling-profit-beats-scaling-revenue-and-its-not-even-close) [metrics](https://servicecrowd.io/insights/tag/metrics), [profitability](https://servicecrowd.io/insights/tag/profitability) ## [Scaling Profit Beats Scaling Revenue (And It’s Not Even Close)](https://servicecrowd.io/insights/scaling-profit-beats-scaling-revenue-and-its-not-even-close) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Feb 10, 2026, 9:54:55 AM If you prefer to watch a video version of this post, click here. “If you’re not growing, you’re dyin... [Read more](https://servicecrowd.io/insights/scaling-profit-beats-scaling-revenue-and-its-not-even-close) [![](https://servicecrowd.io/hubfs/Screenshot%202025-10-16%20at%201.49.37%20PM.png)](https://servicecrowd.io/insights/notebooklm-for-agency-account-management) [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [account management](https://servicecrowd.io/insights/tag/account-management), [ai](https://servicecrowd.io/insights/tag/ai) ## [Why Agency-Client Relationships Fail (and How To Fix It with NotebookLM)](https://servicecrowd.io/insights/notebooklm-for-agency-account-management) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Oct 21, 2025, 12:38:44 PM [Read more](https://servicecrowd.io/insights/notebooklm-for-agency-account-management) [![](https://servicecrowd.io/hubfs/Above%20view%20of%20young%20consultant%20shaking%20hands%20with%20customer.jpeg)](https://servicecrowd.io/insights/deal-desk-for-small-agencies) [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [profitability](https://servicecrowd.io/insights/tag/profitability) ## [Deal Desk for Small Agencies: When to Borrow Big Tools for Small Shops](https://servicecrowd.io/insights/deal-desk-for-small-agencies) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jun 19, 2025, 11:03:42 AM Every agency owner knows the feeling of sending off a proposal and hoping, with crossed fingers, tha... [Read more](https://servicecrowd.io/insights/deal-desk-for-small-agencies) [![](https://servicecrowd.io/hubfs/Stock%20Images/banner-people-2.png)](https://servicecrowd.io/insights/how-we-do-annual-planning-for-growing-agencies) [metrics](https://servicecrowd.io/insights/tag/metrics), [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [annual planning](https://servicecrowd.io/insights/tag/annual-planning) ## [How We Do Annual Planning for Growing Agencies](https://servicecrowd.io/insights/how-we-do-annual-planning-for-growing-agencies) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Apr 25, 2025, 4:15:59 PM Looking for an exact agenda? Click here. As fractional agency managers, we’re often tasked with lead... 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