--- title: ServiceCrowd Insights (3) description: Hear from our partners and team about the latest marketing trends. (3) --- [Skip to content](https://servicecrowd.io/insights/page/3#main-content) [![ServiceCrowd\_Logo\_Full\_Color-Oct-09-2023-10-40-04-2731-PM](https://servicecrowd.io/hs-fs/hubfs/Logo%20Options/ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png?width=206&height=65&name=ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png)](https://servicecrowd.io/) - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) Open main navigation Close main navigation - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) - [Contact us](https://servicecrowd.io/contact) [Contact us](https://servicecrowd.io/contact) # Service Crowd Insights Hear more from our team and our partners [![](https://servicecrowd.io/hubfs/Stock%20Images/airfocus-IoINVPQe738-unsplash.jpg)](https://servicecrowd.io/insights/outcomes-over-output-how-to-be-a-better-partner-to-your-agencys-clients) [marketing](https://servicecrowd.io/insights/tag/marketing), [agency](https://servicecrowd.io/insights/tag/agency), [choosing an agency](https://servicecrowd.io/insights/tag/choosing-an-agency), [positioning](https://servicecrowd.io/insights/tag/positioning) ## [Outcomes Over Output: How to Be a Better Partner to Your Agency's Clients](https://servicecrowd.io/insights/outcomes-over-output-how-to-be-a-better-partner-to-your-agencys-clients) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Sep 11, 2024, 6:00:34 PM If you're a small agency struggling with increasing the lifetime value of your existing clients, the... [Read more](https://servicecrowd.io/insights/outcomes-over-output-how-to-be-a-better-partner-to-your-agencys-clients) [![](https://servicecrowd.io/hubfs/Back%20view%20image%20of%20businessman%20drawing%20graphics%20on%20wall.jpeg)](https://servicecrowd.io/insights/why-your-agency-isnt-more-profitable) ## [Why Your Agency Isn't More Profitable](https://servicecrowd.io/insights/why-your-agency-isnt-more-profitable) ![Picture of Nate Smitha](https://app.hubspot.com/settings/avatar/e1af23b80f14dfd4ea8e3dc7c9fcc849) [Nate Smitha](https://servicecrowd.io/insights/author/nate-smitha) Sep 2, 2024, 12:20:20 PM If you're an agency owner and you feel like you're not getting the value from your business that you... [Read more](https://servicecrowd.io/insights/why-your-agency-isnt-more-profitable) [![](https://servicecrowd.io/hubfs/Mid%20section%20of%20man%20calculating%20bills%20on%20mobile%20phone.jpeg)](https://servicecrowd.io/insights/effective-cost-per-hour-calculating-the-true-cost-of-low-cost-agency-resources) [agency](https://servicecrowd.io/insights/tag/agency), [choosing a freelancer](https://servicecrowd.io/insights/tag/choosing-a-freelancer) ## [Effective Cost per Hour : Calculating the True Cost of Low Cost Agency Resources](https://servicecrowd.io/insights/effective-cost-per-hour-calculating-the-true-cost-of-low-cost-agency-resources) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Aug 16, 2024, 4:05:03 PM Watch the Video (3 minutes 12 seconds) [Read more](https://servicecrowd.io/insights/effective-cost-per-hour-calculating-the-true-cost-of-low-cost-agency-resources) [![Puzzle Pieces](https://servicecrowd.io/hubfs/Group%20of%20business%20people%20assembling%20jigsaw%20puzzle%20and%20represent%20team%20support%20and%20help%20concept.jpeg)](https://servicecrowd.io/insights/when-to-hire-and-outsource-to-keep-your-marketing-team-lean) [hiring](https://servicecrowd.io/insights/tag/hiring) ## [When to Hire and Outsource to Keep Your Marketing Team Lean](https://servicecrowd.io/insights/when-to-hire-and-outsource-to-keep-your-marketing-team-lean) ![Picture of Nate Smitha](https://app.hubspot.com/settings/avatar/e1af23b80f14dfd4ea8e3dc7c9fcc849) [Nate Smitha](https://servicecrowd.io/insights/author/nate-smitha) Feb 12, 2024, 2:12:08 PM Many organizations have been forced to run leaner in recent years and to reduce staff. The negative ... [Read more](https://servicecrowd.io/insights/when-to-hire-and-outsource-to-keep-your-marketing-team-lean) [![](https://servicecrowd.io/hubfs/Young%20creative%20business%20people%20at%20office.jpeg)](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) ## [How To Evaluate Your Marketing Service Provider](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) ![Picture of Nate Smitha](https://app.hubspot.com/settings/avatar/e1af23b80f14dfd4ea8e3dc7c9fcc849) [Nate Smitha](https://servicecrowd.io/insights/author/nate-smitha) Jan 22, 2024, 8:38:23 AM In marketing, optimization and continual iteration should never stop. Passionate marketers love lear... [Read more](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) [![](https://servicecrowd.io/hubfs/Stock%20Images/banner-people-3.jpg)](https://servicecrowd.io/insights/why-growing-a-marketing-agency-is-tough) [agency](https://servicecrowd.io/insights/tag/agency) ## [Why Growing a Marketing Agency is So Tough (And One Thing You Can Do About It)](https://servicecrowd.io/insights/why-growing-a-marketing-agency-is-tough) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jan 16, 2024, 9:55:42 AM Updated: August 27, 2024 If you run a small or medium-sized agency, you’ve likely encountered a comm... [Read more](https://servicecrowd.io/insights/why-growing-a-marketing-agency-is-tough) [![An infographic with text and images](https://servicecrowd.io/hubfs/Effective%20Agency%20Evaluation.png)](https://servicecrowd.io/insights/questions-for-effective-agency-evaluation) [marketing](https://servicecrowd.io/insights/tag/marketing), [agency](https://servicecrowd.io/insights/tag/agency), [choosing an agency](https://servicecrowd.io/insights/tag/choosing-an-agency), [how to choose a marketing agency](https://servicecrowd.io/insights/tag/how-to-choose-a-marketing-agency) ## [Questions for Effective Agency Evaluation](https://servicecrowd.io/insights/questions-for-effective-agency-evaluation) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Jan 8, 2024, 8:43:40 AM Use the infographic below as a guide to questions you should ask any potential agency or freelance r... [Read more](https://servicecrowd.io/insights/questions-for-effective-agency-evaluation) [![](https://servicecrowd.io/hubfs/Top%20view%20of%20young%20happy%20couple%20sitting%20at%20round%20table%20in%20cafe%20and%20looking%20at%20screen%20of%20mobile%20phone%20and%20lapop-2.jpeg)](https://servicecrowd.io/insights/marketing-agency-or-freelancer-which-is-better) [project management](https://servicecrowd.io/insights/tag/project-management), [transparent](https://servicecrowd.io/insights/tag/transparent), [how to choose a marketing agency](https://servicecrowd.io/insights/tag/how-to-choose-a-marketing-agency), [freelancer](https://servicecrowd.io/insights/tag/freelancer) ## [Marketing Agency or Freelancer? Which is Better?](https://servicecrowd.io/insights/marketing-agency-or-freelancer-which-is-better) ![Picture of Nate Smitha](https://app.hubspot.com/settings/avatar/e1af23b80f14dfd4ea8e3dc7c9fcc849) [Nate Smitha](https://servicecrowd.io/insights/author/nate-smitha) Nov 30, 2023, 11:30:48 AM Should you hire a marketing agency or contract a freelance professional for your next project? Each ... [Read more](https://servicecrowd.io/insights/marketing-agency-or-freelancer-which-is-better) [![Image of hands on keyboards](https://servicecrowd.io/hubfs/Stock%20Images/mimi-thian-ZKBzlifgkgw-unsplash.jpg)](https://servicecrowd.io/insights/3-things-you-need-to-know-to-quickly-evaluate-a-marketing-agency) [project management](https://servicecrowd.io/insights/tag/project-management), [transparent](https://servicecrowd.io/insights/tag/transparent), [choosing an agency](https://servicecrowd.io/insights/tag/choosing-an-agency), [how to choose a marketing agency](https://servicecrowd.io/insights/tag/how-to-choose-a-marketing-agency) ## [3 Things You Need To Know To Quickly Evaluate a Marketing Agency](https://servicecrowd.io/insights/3-things-you-need-to-know-to-quickly-evaluate-a-marketing-agency) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Nov 28, 2023, 12:39:06 PM The landscape of marketing agencies and freelance providers is changing rapidly. Remote work policie... 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