--- title: Questions for Effective Agency Evaluation description: Learn how to effectively evaluate marketing agencies with these essential questions. Download the infographic now! image: https://servicecrowd.io/hubfs/Effective%20Agency%20Evaluation.png --- [Skip to content](https://servicecrowd.io/insights/questions-for-effective-agency-evaluation#main-content) [![ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM](https://servicecrowd.io/hs-fs/hubfs/Logo%20Options/ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png?width=206&height=65&name=ServiceCrowd_Logo_Full_Color-Oct-09-2023-10-40-04-2731-PM.png)](https://servicecrowd.io/) - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) Open main navigation Close main navigation - [Resources](https://servicecrowd.io/agency-management-resources) - [Insights](https://servicecrowd.io/insights) - [Pricing](https://servicecrowd.io/pricing) - [Get A Diagnostic](https://servicecrowd.io/agency-diagnostic-roadmap) - [Contact us](https://servicecrowd.io/contact) [Contact us](https://servicecrowd.io/contact) Jan 8, 2024, 8:43:40 AM # Questions for Effective Agency Evaluation ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://servicecrowd.io/insights/questions-for-effective-agency-evaluation) [envelope icon](mailto:?body=https://servicecrowd.io/insights/questions-for-effective-agency-evaluation) Use the infographic below as a guide to questions you should ask any potential agency or freelance resource. Want to download it? Click [here](https://servicecrowd.io/hubfs/Content/Effective%20Agency%20Evaluation.pdf) for a downloadable PDF, or [scroll down](https://servicecrowd.io/insights/questions-for-effective-agency-evaluation#Post) to find the questions within the infographic. ![Effective Agency Evaluation](https://servicecrowd.io/hs-fs/hubfs/Effective%20Agency%20Evaluation.png?width=800&height=2000&name=Effective%20Agency%20Evaluation.png) ## Effective Agency Evaluation ### Basic Questions - When can the agency start? - What time zones do they cover? - What industries do they primarily serve? ### Project Management - Do they have a dedicated project management team, or are their projects managed directly by their consultants? - How do they communicate project milestones and progress? - What PM tools do they use? ### Flexibility - Do they provide PTO coverage? - Can they change up resourcing if priorities shift? ### Expertise and Delivery Practices - Do they have the expertise required? - Does the seniority of their staff match the needs of your project? - Do they have a repeatable process or proprietary tool that adds speed or value? - Do they subcontract any services? - How do they provide documentation and wrap-up? ### Pricing - What is their hourly rate? - Do they provide fixed-fee quotes? - Do they only work on retainer? - How quickly are they able to provide a quote and a proposal? - Do they work with low-cost offshore resources? - Do they have minimums you will be required to meet?   [marketing](https://servicecrowd.io/insights/tag/marketing), [agency](https://servicecrowd.io/insights/tag/agency), [choosing an agency](https://servicecrowd.io/insights/tag/choosing-an-agency), [how to choose a marketing agency](https://servicecrowd.io/insights/tag/how-to-choose-a-marketing-agency) ## Related posts [![Image of hands on keyboards](https://servicecrowd.io/hs-fs/hubfs/Stock%20Images/mimi-thian-ZKBzlifgkgw-unsplash.jpg?height=200&name=mimi-thian-ZKBzlifgkgw-unsplash.jpg)](https://servicecrowd.io/insights/3-things-you-need-to-know-to-quickly-evaluate-a-marketing-agency) [project management](https://servicecrowd.io/insights/tag/project-management), [transparent](https://servicecrowd.io/insights/tag/transparent), [choosing an agency](https://servicecrowd.io/insights/tag/choosing-an-agency), [how to choose a marketing agency](https://servicecrowd.io/insights/tag/how-to-choose-a-marketing-agency) ## [3 Things You Need To Know To Quickly Evaluate a Marketing Agency](https://servicecrowd.io/insights/3-things-you-need-to-know-to-quickly-evaluate-a-marketing-agency) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Nov 28, 2023, 12:39:06 PM The landscape of marketing agencies and freelance providers is changing rapidly. Remote work... [Read more](https://servicecrowd.io/insights/3-things-you-need-to-know-to-quickly-evaluate-a-marketing-agency) [![](https://servicecrowd.io/hs-fs/hubfs/Young%20creative%20business%20people%20at%20office.jpeg?height=200&name=Young%20creative%20business%20people%20at%20office.jpeg)](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) ## [How To Evaluate Your Marketing Service Provider](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) ![Picture of Nate Smitha](https://app.hubspot.com/settings/avatar/e1af23b80f14dfd4ea8e3dc7c9fcc849) [Nate Smitha](https://servicecrowd.io/insights/author/nate-smitha) Jan 22, 2024, 8:38:23 AM In marketing, optimization and continual iteration should never stop. Passionate marketers love... [Read more](https://servicecrowd.io/insights/retrospectives-to-evaluate-your-marketing-provider) [![](https://servicecrowd.io/hs-fs/hubfs/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg?height=200&name=Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg)](https://servicecrowd.io/insights/the-ideal-sales-to-services-handoff-in-agencies-ensuring-a-seamless-client-experience) [agency](https://servicecrowd.io/insights/tag/agency), [agency operations](https://servicecrowd.io/insights/tag/agency-operations), [account management](https://servicecrowd.io/insights/tag/account-management) ## [The Ideal Sales to Services Handoff in Agencies: Ensuring a Seamless Client Experience](https://servicecrowd.io/insights/the-ideal-sales-to-services-handoff-in-agencies-ensuring-a-seamless-client-experience) ![Picture of Kristin Anne Carideo](https://servicecrowd.io/hs-fs/hubfs/IMG_5676.jpg?width=50&name=IMG_5676.jpg) [Kristin Anne Carideo](https://servicecrowd.io/insights/author/kristin-anne-carideo) Dec 4, 2024, 10:33:05 AM Want document templates for doing a sales-to-services handoff the right way? Our kit has you... 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